A few short years, a young brand in luxury wrist watch circle rapid upper. Now, World Cup became its stage.
This time you must notice yu proceeds watch.
Just look at the World Cup, your line of sight won't miss "HUBLOT" the six letters, in injury time and substitution, it appeared on the fourth official hand held high the stoppage time card. vintage rolex milgauss In South Africa on World Cup 64 matches, every game at least 2 times, most of the heave card number eight times, even to luxury wrist watch originally is not interested audience also hard to avoid being "remember" the brand.
This is the first time the FIFA appointed wrist watch brand as officially designated the timer, also it first designated an official wrist watch producers.
Yes, don't strange, before never wrist watch brand and FIFA cooperated, although this is a nearly and summer Olympic Games also hot ring.
Football first army in luxury watch of wrist of boundary is a junior. In yu proceeds table subordinate to the moet hennessy Louis vuitton (LVMH), it is a few high-end wrist watch brand the youngest of a: elegant watch of created in 1860, real power (Zenith) than it small five years old, and yu proceeds tables in more than a century after the born until 1980. Its founder carol kroc (Carlo Crocco) with took three years to develop the high-level natural black rubber watchband collocation precious metal material, let whole Swiss one turning saw fresh thing - before that never use rubber table brings collocation of luxury watch of wrist of noble metal production.
rolex milgauss replica But in the first strike after bring a surprise, "it has been lying in the original creativity to sleep". This not polite criticism comes from yu proceeds performance ceos let - Claude than eph (Jean Claude Biver) - mouth.
In the mid 1990s, tabulation shop sign people almost mad on rubber, natural rubber strap is no longer yu proceeds the exclusive selling points, in table was founded after 20 years, this mom-and-pop brand always linger in stalemate.
The arrival of than eph changed all that.
In 2004, than eph landed his become yu proceeds as they enter the CEO, watch the board and hold a minority stakes. He in Switzerland horologe industry is a legendary figure. In 1981, of many years old 30 than eph with friends spend more than 20,000 Swiss francs bought is already discontinued precious platinum table (Blancpain), which is a in quartz watch the offensive before the traditional Swiss brand, hounest conviction than eph adhere to the "from 1735 up never had ShiYingBao platinum table, future is not possible", emphasize the traditional production technology by platinum table back to treasure. 11 years later, he put the treasure platinum tables 60 million Swiss francs price sell Swatch group. Next, than eph and spent 10 years time to let the Omega (Omega) turnover increased to 2 times.
But the proceeds of the table and no treasure glycoproterins of platinum table or Europe rice eggplant so long history. For a want rapid superior's young brand speaking, accurate market positioning is very important.
For example, Alexander where the only 26-year-old designers in 2004 by the age of 20, stylist brand launch namesake is now a freak of fashion pet. Such youth invincible performance and of 80 after high-end market positioning inseparable - they both to fashion warm pursuit, branders also nots allow to ignore, but on the other hand, they provided for big that overly expensive mature, or grotesque physical design style and may not agree. But the clothes with Alexander where there is a design feeling type and resistance to fact wear, can match a wide range, is discovered the fashion industry in this piece of blue ocean.
As a saved treasure platinum and omega two big renown marketing veteran, than eph certainly know the truth. He doesn't intend to let yu proceeds to those with one or two table with a history of one hundred years old luxury watch positive competition, but took aim at 25 to 45 of young entrepreneur.
Compared with the past luxury watch of wrist of consumers, who was the younger, more vigorous, more innovative spirit, also prefer to have futuristic design. They will probably zealously-guarded old watch, but more hope of buying their own watch. "The space ship people table usually not these young successful people have first piece luxury watches, but they are willing to pay buy 'under a watch'." On the first financial than eph magazine said.
Rather than for the market opening up the ephod, reforming design countermeasures. In 2005, yu launch Big Bang proceeds table timing wrist series. Big Bang mean the Big Bang, representing yu precious metals and rubber upon his table, "the combination of these two things like in the Big Bang in together." Big Bang retained the proceeds of the table of the original portholes glycoproterins of design and "precious metals add rubber", and further intensify the latter "fusion" characteristic, Kevlar used in both sides watchcase of synthetic fiber.
Design and material on the innovation and the fusion make Big Bang like explosion a gun and red, apart from winning Geneva tabulation contest 2005 "> > better design" the series of award, the more important of course is income. Compared with the previous year, yu proceeds table in Chicago increased three times. Till the end of 2006, the sales proceeds yu watch more than 1 billion in 2004, is CHF 5 times.
When chun sales proceeds table started is increasing rapidly, than eph action instead to slow down. Scarce things being worth money, and scarcity is man-made. He is extremely carefully restricted to supply, if a watch expects to sell 200 pieces, then yu proceeds only produce 1.2 medal. "People to get things will produce desire, so it is necessary to keep them in hunger."
Rapid growth of yu proceeds in 2008 is watch moet hennessy Louis vuitton (LVMH) income bursa, than eph continue to stay, do it's CEO.
Income soar and the benefits of moet hennessy Louis vuitton (LVMH) takeover, yu proceeds table started rich for large-scale promotion activity.
In Europe rice eggplant era, than eph and his team make omega watches appeared in 007 movies, find the spokesman also mostly Cindy crawford that fashion celebrities, it emphasized the elegant fashionable Europe rice eggplant.
The proceeds of the table, chun than eph zeroed in on sports marketing direction. Sports passion, the pursuit of excellence, strong expressiveness and strive to precise and achieve the final success... And these qualities are easy to come by young entrepreneurs identity.
Now every year must participate in the proceeds of the table glycoproterins approximately 60 events, dabbling scope includes the yacht, golf, polo, football, basketball, skiing, athletics, 2010 has become F1 car sole official watches.
But most eye attracted, or yu proceeds table performance in football. In this and FIFA cooperation, yu proceeds of the table had this year and 2014 two world cups of the contract, except as the official timer appear on the pitch, still with FIFA launched "classical fusion cooperation aureate the 2010 World Cup edition of wrist watch", set limit to produces 100 pieces.
This is not yu watch first appeared in the proceeds of the football pitch. Germany 2006, yu watch first as the proceeds of the Swiss team partners, provide limited edition watch. In 2008, yu proceeds table appeared in euro 2008 competition scene. In August, it become united's official timer, and at old trafford stadium built a 10 meters high time tower. By 2010, in addition to become the World Cup an official partner, yu proceeds for Mexican national team table design production team at the World Cup watch. Two years later, it also will appear again euro.
"There is no other which sport like football so perfectly cover such a large audience." Than eph said. In hundreds of millions of viewers, not only have located in pyramid luxury consumer, also have a lot of central pyramid is currently potential customers, and more importantly, what love football child future may also be luxury watch of wrist of consumers.
Perhaps this can yu proceeds with Manchester united last year in hangzhou table of the million dollar shot "charity activities provide an explanation. Manchester united's four star Paul scholes and PaTeLiSi · patrice evra, Rio Ferdinand and park ji-sung shot, every shot fascinate once, yu proceeds to charity and education fund table donation donation $250,000. Finally the donation to "light" hope "charity education funds, all for the poor students education funds - maybe these students maybe will also where days a yu proceeds table customers.
Before this, February 2009, yu proceeds of the table in Shanghai contact-free plaza opened it in the asia-pacific region of the shop. Opening two months later, a young Chinese customer this store for global only limited 1 ring, price of $1 Million for the Million dollar "list (1 Million Bang) under orders. Than eph told the first financial weekly, they to the Chinese market and TBD any index, but in more than a year won five times higher than expected in sales.
But than eph still regret: "actually entering China best time should be 20 years ago, the earliest interest in China's companies affirmation is the earliest reap. I in 1993 represent Europe rice eggplant into China, then I also watch brand in the Chinese market do a lot. But yu proceeds in 2009 to just watch China, so now in China who know chun proceeds table or too little."
Fortunately there World Cup. This time the World Cup yu watch out enough proceeds thunder. That's right, if you did not know it was long what kind, can see flaunting of maradona, his hands with two yu proceeds table - in March when the old king also became their signing ambassador. http://cheapxxl.blogbus.com
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