The first kind: cut. Imitation of famous trademarks, make consumer misidentification is famous brand and buy. Will some famous trademark for text and prefix or suffix brand, such as "warren tino," plus prefix into his "warren tino," plus suffix into "warren tino" prepare.
In fact, the world brand is not much of a prefix suffix, although have, also is the average person familiar several.
The second: famous trademark variable Omega Watches business. Will the famous trademark registration become his own firm, confusing the company name and brand name, make consumer mistook the famous brand is the company production. Such as the famous brand "w" Chinese trademark registration for "jiujiang w... the company", "shenzhen w... the company", "Shanghai w... company" etc, then loudly of publicity. The decoration in stores in imitation of famous trademark boldly in the store, and dealt with by administrative organs to vintage omega watches confidently said: "when I use my own company name not yet?" Had higher in Ming dynasty is abroad or Hong Kong will famous trademark registration for his own firm, more let consumers true thing.
Third: turtle shell. Through the international registered company in applying for trademark registration and overseas, make consumers think this is foreign companies, is foreign brands, but Rolex Deep Sea Dweller enterprise products are still in domestic production and sales. They this brand all claims has r&d institution in overseas, in fact is out-and-out domestic production and domestic technology, the quality of the products, technology, design are all homemade.
Fourth: oneself "producer" international brands. Their production of products, playing so-and-so producer, who seemed to quality assurance feeling. In order to close to him and well-known brand relationship, some operators and even their own personally "producer" international famous brand. Particular way is registered in Hong Kong, first name and some international famous brand a very similar in the company, then put in the production of products by the company producer. Give consumers feeling is international famous brand company for these products quality control and quality assurance.
"From the start of 2008, warren tino (valentino has begun to store from Beijing, shenzhen withdrew." Zhejiang rule Omega Watches the group an anonymous sources. In fact, this two store is Italian famous apparels brand warren tino in China only two storefront.
So far, this in the world clothing prestigious brand temporarily in China over. And by reporters, send as vintage omega watches warren tino before only Chinese dress, the general rule this group of zhejiang official claims and have not given. But before critics said: "although brand building their own problems, but with numerous different levels of sino-foreign garment overdraw 'warren tino' brand inseparable."
Market warren tino · cypresses, warren tino gates, warren tino · Louis, warren tino than slaves, and federal · warren tino, new school · warren tino etc are numerous, according to not complete count, in China there are nearly 200 "alongside" warren tino clothing brand. However, "alongside warren tino" just numerous "alongside brand" event, Rolex Deep Sea Dweller the tip of the iceberg for almost all walks of life behind numerous "leader there, they also followers in in their different ways" alongside "famous brand.
Warren tino mourning
As warren tino dress only Chinese general agent, zhejiang rule the group has been reluctant to admit that "warren tino" this transliteration name, but insists that "valentino", they hope in call with the other "warren will distinguish tino".
According to understand and authentic warren tino family, actually consists of three parts, it is warren tino family third-generation heir vincenzo warren tino in leather and leather products with warren tino trademark. 2 it is vincenzo warren tino ZhuoFan, the brother, with their names warren tino Giovani Valentino "named" brand, can produce shoe leather products, also can produce garments, but must use trademark full name. Three is stylist warren tino · valentino garavani on in apparels products with warren tino trademark.
And it is early in 2003, to enter the Chinese market for seven years, the ZhuoFan, warren tino will exit the market in China, then to enter the Chinese market is mainly with men after only in Beijing, shopping center in a few large set up shop. And in early 2008 exit the Chinese market is stylist warren tino · valentino garavani owns on in apparels products tino warren.
For these facts, most consumers don't understand it, in Beijing, the warren tino xidan than slave stores, promote slogan is "Italian brand of warren tino, all kinds of men's clothing, business casual attire is you cannot resist temptation." And who also believe that the consumer buys is quality goods.
In fact, since 2004, a nationwide emitted "warren tino" stores, they're all in warren tino plus prefix or suffix before the name, thus, warren tino · WeiNi, warren tino gates, warren tino · Louis, warren tino than slaves, and federal · warren tino, new school · warren tino was born.
These stores often have such sales scene - promoters cried out: "discounts! On sale! Warren tino trousers, shirts as 49 yuan only 50 yuan." In fact, quality goods warren tino still at Beijing wangfujing sales, sales have introduction, the lowest priced at men's shirts 1760 yuan, is highest is 6,000 yuan, the biggest discount is 3 percent.
Worldwide, luxury industry is no longer exclusively by the product of rich consumption, the Omega Watches middle class is to give them create huge profits. Then, the credit crisis in 2008 is let euramerican luxury brand feel eat pain? The answer is accidental, sales of luxury vintage omega watches goods is not actually reduced. In the first quarter of this year, including LVMH, Burberry and a Coach, the luxury brand, sales even more than the expected value. So, who are buying luxuries?
In recent months, literally opened a Business Week (" soul "), often be seen such photos: a middle-aged couple with two three children, looking very fraught, two layer behind is brand new, but by independent room afford mortgage, and is about to be lenders. The subprime crisis triggered by the recession, in the United States since last summer, full blast. Four dollars a gallon of gasoline breakthrough, buy hummers Hummer) are (scared, couldn't open a few miles burned a cup of starbucks lattes, 1962 ah. Rolex Deep Sea Dweller According to statistics, U.S. highway traffic, less than the same period last year about ten percent. All right, the environmental protection. Gasoline prices followed a expensive, supported the U.S. economy, rising middle class have to holding the purse, save my life.
Traditionally, luxury sales from the impact of the economic cycle. Rich man never worry about a: how much is the pork, eggs how much a box, rolex watches and love MaShi handbags, according to buy not mistake. But for nearly 20 years, two tide changed the tradition. A trend was before mentioned, luxury brand to the mass market strategy. Can't afford $2,000 bags, can buy a 300 dollars a scarf; The silk scarf can't afford $300 $80, it doesn't matter, and the perfume. Really bad, twenty dollars worth of lipstick can also round a little dream. Eventually, the middle class can afford a luxury, no matter size.
Another trend. As the information developed, the product selection, and expand the diversification of life, consumer often in their very important aspects, and at showering in other ways can save just provinces. For example, a twenty-seven-year-old single white-collar girl with a salary of $10,000. She would go to the most expensive barbershop do your hair, spend thousands of pieces of buy skincare didn't bat an eyelid, eyes back value a monthly wages bags; But her dwellings pallet, narrow, display in the fridge is empty. To the girl, she owed consumption structure is very reasonable. Fashion beautiful appearance lets her at work and in social communication self-confidence, let her feel not mistreat precious youth. Besides, how can dress up oneself, wiping out 'come fishing scarabaeoidea. As to eat to live, in her current stages of life, is not important. This theory, is last week I read a book, the Boston Consulting Group (Boston Consulting Group) partner Michael Silverstein write "Treasure Hunt: the New Consumer of publishers of the central idea." From another side shows that luxury market, not only the rich, but everyone.
So, the recession has a great influence on luxury goods sales. America's economic depression harm caused by the particularly serious, because the United States is occupied most luxury brand global market share 40% to 60%. Shareholders are particularly sensitive, very natural wind hurriedly withdraw. From June last year to now, the biggest 13 home luxury brand's share price fell 29%. But interestingly, sales of luxury goods is not actually reduced. In the first quarter of this year, including LVMH, Burberry and a Coach, the luxury brand, sales even more than the expected value. So, who are buying luxuries?