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Today, millions of people are buying and selling Rolex watches and other fine timepieces over the internet. It is said that Rolex produces around 650,000 to 800,000 watches annually.

Sadly enough, counterfeiters around the world produce 10 times that amount each year, turning what was once a business operated in street vendors into a multi-billion dollar industry. Without knowing what tell-tale signs to look for, the average Rolex consumer may easily fall victim to scammers.

And while connoisseurs will certainly discern between a $5,000 Rolex and a $50 replica, the existence of large number of counterfeits inevitably affects demand at some level The best and most accurate way to tell a Rolex from a replica is by checking its Serial#, Model#, Case back ID, and Movement Signature (the 4 primary verification methods used by professionals) by looking between its bottom lugs (part where the band connects to case), top lugs, and by opening the case back respectively.