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"It's getting worse." When asked whether high-grade furniture industry property protection improves in Asia Pacific region, chairman Lanzilotta Natuzzi Valeria Maria a face of helpless. The sofa of Natuzzi from tens of thousands to millions of all have, but suffer from counterfeiting Rolex GMT Master II Black Red Bezel Replica Watches seriously. Not long ago ended the Shanghai international furniture exhibition, Lanzilotta sees some homebred brand distributing brochure straight-tempered directly sealed Natuzzi site on the sofa pictures. "Their knockoffs with our fractions or ten fractions of sale of."

The design of a copy, a national furniture industry are facing the same problem, and high-end Rolex GMT Master II Brown Swiss ETA 2836-2 furniture brand was copied to be extremely serious. A lot of furniture exhibition banned visitors photos, like "praying mantis arm when the car." effect Luxury furniture brand once a successful design, on the market immediately pear blossoms, fortress version rapidly occupation low-end market.

Boreal Eue amorous feelings China CEO Simon Lichtenberg have different opinions. In China in 15 years, Lichtenberg witnessed Chinese luxury furniture industry, during the evolution process of boreal Europe amorous feelings of product design have been severely plagiarism.

"In 1995 when furniture Rolex GMT Master II Gold SS Two Tone Bracelet 2836 industry of intellectual property protection basically no. There's a Patent Office, Shanghai office only three people." Lichtenberg laugh when the trademark bureau said that no impression, know 000858, stock right (wuliangyie and the smoke, protecting for design protection, not yet concept.

"Now Shanghai intellectual property administration have several floors - many people criticize of intellectual property protection in China, but we feel a lot better now." Lichtenberg said.

The personage inside Rolex GMT Master II Swiss 2836 Full Diamond course of study tells a reporter, furniture industry design protection from zero concept to system established, have a qualitative leap. But at present a lot of high-end furniture brand design was stolen and lack of protection, on the one hand, as law enforcement insufficiently to arrive, on the other hand is the size of the market in recent years is expanding constantly, leading to the absolute number of plagiarism case also increases.

Lichtenberg says 15 years ago, plagiarism is currently more serious, boreal Europe amorous feelings of the luxury brands, as was badly damaged, sales also decreased. But he also think, product design was copied, on the other hand but increases the brand awareness, to a certain extent, become a "passive marketing". But in Chinese growing affluence of today, has been more consumers are willing to buy the goods in order to high quality assurance.

Even Lanzilotta also said Natuzzi sofa http://blogs.rediff.com/maher2011 design, although be copied, but not to affect the company's sales. "Our customer base is also willing to, also has the ability to buy the goods." She said. "Although there are copying, but we accept this is part of the game."

With rapid updating of dress, shoe bag and so on luxuries different, luxury furniture buyers tend to expect commodities have decades even years of service life. It also means that design, though important and easy imitation, but craftsmanship is furniture of life. More and more mature consumers in China has not only for the governments in ii tiepai spend millions, they began fastidious origin, material and process. This for luxuries furniture brand, it may be a good thing.