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Due to the us dollar, the euro has been weakening, euramerican luxury goods prices have been rising up, and mainland China price gap in the shrinking, even in turn over prices in China.

Tag Heuer Carrera Calibre 5 Automatic Black Swiss 2824-2 11 holidays, just after the SunYaFei was surprised to find that the global LV pricing are raised, the highest rise reach 15% to 20%, but China's domestic prices but have no action.

More interesting is, including two paragraphs LV bag of China within the price has been lower than Japan dozens of euros, even with the lowest area - the French price also separately only 186 euro and 299 euros, than a go to France shopping ticket prices are much lower. 2009 over the same period, these two section bag prices in China also strong surpassed Japan, France local LV shop once wary of a flood of wealthy Chinese flattered.

Tag Heuer Carrera 2008 Chrono SS Brown Quartz Not just LV, SunYaFei in other brand price a detailed comparison, the United States, for example, brand CK underwear ordinary paragraph priced 30 euro in Europe, the same style in China are now only pricing for 100 yuan. While French achieve miraculous Fendi repeatedly brand handbags now because of the dollar, its U.S. price RMB to calculate up many, on average than in mainland China are high.

The place for Hong Kong, same a paragraph of luxury pleather price and the mainland has added tariffs, compared the price after the difference is very small, SunYaFei contact some Hong Kong horological quotient are worried about the price, because of the mainland and Hong Kong synchronization, even the asymptotic below from Hong Kong and Japan import prices, Hong Kong shopping paradise status fear will not protect.

Tag Heuer Carrera 2008 Chrono SS White Japanese Quartz Chrono As the largest online luxury sales center - fifth avenue luxury network CEO, SunYaFei realize, promote local consumer luxury good time to come. In a newly introduced an investment and expand the market later, her company are motivated now begin preparations for the New Year before and after games.

Luxury price

This suddenly surprised and pleased feelings SunYaFei from September this year after often experience. She went to global procurement process found that, because the dollar and the euro has been weakening, euramerican luxury goods prices have been rising up, and mainland China price gap in the shrinking, even in turn over prices in China.

For example, in LV past a long period of time, this brand sino-us spreads as high as hundreds, even thousands of euros. But now only dozens of euros, even exist.

Switzerland SangFo Bernstein research company (SanfordBernstein) chief luxury analysts luca sol card (LucaSolca) led his team from January 2009 on every 6 months issued a luxury price LuxuryPriceCheck ", in the report focused on LV and Gucci handbag representatives of worldwide in price.

According to the report, China's pricing in the top, with the Japanese the same side, with the eurozone premium even more than 50%. But because the exchange rate changes, January 2008 Japanese and European luxury price difference is 15%, to January 2009, price difference reaches 50%, while the United States and Europe by 5% difference ao became 20%.

While China has experienced the opposite with Japan situation. January 2009, LV in mainland China pricing strategy is beyond the French price about 50%, June 2009, the figure dropped for 32%. 2010 October, the figure is still about 30%.

SunYaFei thinks, appear this kind of Chinese luxury pricing instead of less than foreign pricing, mainly because luxury-goods firms are flattening try to make their price in the global scope, moreover, although gap not clearly defined, but the same brand will be because different producing areas and price differs somewhat. For example produced in China does not exclude the pricing will be lower.

This statement in the report too pampered luca sol card there are confirmed. "To avoid HuiShi and parallel export, luxury companies want to try to have a different market price control in below 35%." Luca sol card judgment, price difference once changed, the main reason commonly because of currency fluctuations. In addition, but also because of the existence of different cost problems, such as various countries of different import taxes, distribution, lease price etc.

A Japanese Chanel spokesman also published comments, all of our products are based on the euro pricing, but many other parameters must also be taken into consideration. She said: "this including exchange rate, tax rates, import taxes and transportation expenses, these will be different and as the market has great difference. This is why commodity price is different in different countries, these are brand exports must consider the factors."

Japan's tariff is very high. According to its material composition, some shoes can impose 60% tariffs. High tariffs price from about its footwear industry protection. And clothes and handbag tariffs from 10% to 20% between often floating. Meanwhile, in the last 6 months, the yen rose about 17 percent against the euro, against the dollar or about 6 percent. Apparently go to Japan to buy things will become more and more expensive.

Digital depreciates

As with luxury, digital products has also undergone a reversal of the phenomenon, this price reversal of the object basically is Japan.

In 2006, service in a state-owned company's Susan go to Japan of environmental protection, they want to take a laptop to return to China. In akihabara she took a paragraph VAIO brand TX2 series of SONY's new products. She inquired about before the departure price than Japanese high by 10%.

During the first half by 2010, she again have the opportunity to go to Japan to learn, to see if the camera, which results in online search once, made her surprised to find panasonic digital camera DMC - LX5 in the domestic and international prices have began to change: containing invoice price in zhongguancun 3490 yuan, not invoice can also cheaper, while taobao Shanghai the seller's lowest price can achieve 2800 yuan, with nearly $421.95 amazon American bid price of converted into renminbi in one, and the Hong Kong FengZe appliances price is 4590 yuan, in the amazon Japan website, one paragraph DMC - LX5 - K is priced for 41800 yen (about 3400 yuan).

Similarly, the D90 nikon of 18-105 vr in Hong Kong FengZe are priced at $5,100, in the amazon American website is $699 online stores in Beijing, the price is 4880 yuan.

This some investigation, let Susan never go out with an "big" return on the idea. At the same time she still hear, now customs check too severely, if go out when no registration and brought back the "big" very likely to be due, so not only did not buy a bargain, but may be made more "silver".

Beijing JinGuanHeng ChengGuoJi travel agency limited liability company general manager WangKaiJun have similar intimate understanding. Several years ago, she often went to Japan to buy appliances, digital cameras and other products, but gradually find, return to a change of China compare prices incredibly cheap.

WangKaiun that, China's pricing become than Japan also low, probably the biggest is producing area in China. Plus domestic brand rise, more competitive price, in the Chinese market competition became fierce.

Commodity jacked up

Luxury, digital product price reversals situation for both mainland China price becomes less than overseas prices, or mainland China and overseas difference narrowing. But in everyday consumable field, occurred on entirely different reversal.

Makeup nets ChiHuiMing for leave, editor-in-chief of overseas Chinese, once settled in Japan for many years. She found a strange things.

Twenty years ago, ChiHuiMing living in Japan, supermarkets sell smoke paper 5 boxes (200 smoke/box) at 200-250 yen, or 300 yen, about RMB 20 yuan, and very good quality, drawn as small as feel filar towel. At that time, the corresponding Chinese mainland have not all-pervading smoke paper. Gradually, the mainland had smoked paper, after Japan low price is much more.

Recent year, ChiHuiMing turning Japan several times, surprised to discover, Japan supermarket sells smoke paper still is 20 years ago that price, no change. And contrast China mainland, ordinary three boxes (100 smoke - 150 smoke) prices have risen by 15 yuan, more than the Japanese price.

Such reversal also occur in hamburgers and organic fruit. Same specifications of organic big apple, Japan now sells for each 298 yen, about RMB 20 yuan, while China's price has risen to 80-90 yuan each.

WangKaiJun experience is, Chinese mainland of health products become than American expensive, such as calcium tablet, fish, soft phosphatide, vitamin pills, etc. In recent years the famous domestic ordinary garment price rise also greatly surpassed Japan, America's rise.

ChiHuiMing thinks, this price reversal is overall economic environment caused by the relative prices for many years, Japanese relatively stable, 20 years had not happened inflation and deflation, always struggle, and China is in the economic rapid development period, prices have risen by with economic environment change greatly.

Rather than luxury items, life in prices of consumer goods and reversal and inflation rate changes are closely linked. The world bank predicts 2010, China's inflation is 3.7%.  http://blogs.rediff.com/maher2011