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NOMINATION of history is not calculate forever. In 1987, in Florence, Italy a quiet town, jewelry craftsmen from Paul? GeXi nehemiah operates a coffee shop, the shop to provide all kinds of different flavors of ice cream and famous. One day, he suddenly think, why not make a bracelet, let people can choose ice cream is same, like wearing out their own taste?

After that, he from Italy all-steel wrist watch bracelet obtain the inspiration, creating several top fine steel into small, independent modules, will they precision ground combined. Everyone can freely choose the module, begin to create Omega Seamaster 007 their own bracelet. So, the world's first "ultra-eco-friendly meaning type free combination bracelet was born. Paul for its named "NOMINATION", Latin for "gave me the semantic name".

This is different from other jewelry brand positioning, let its its flagship of fame COMPOSABLE series bracelet is healthy, the youngest Williams sister, francesco totti, Kate? Mousse and so on number of international celebrities are its fan. NOMINATION in the global 35 countries already opened nearly thousand stores, but China is a new market, everything is just beginning. The NOMINATION before Omega 007 Quantum of Solace Discount two storefront set in Shanghai citic Pacific square and shopping center Beijing financial street. These two stores all at the same time satisfy the HuJianZhong storekeepers three conditions: first-tier cities, high-end bazaar, top white-collar workers. Will HuJian NOMINATION and kadeya, bao geli under the same class, but after both in price a few taller, The price of NOMINATION in similar Foley Buddha column (Follie), Folli Swarovski (Swarovski), but after two steps in China is much faster than obviously NOMINATION.

In 2002 the Greek fashion brand Foley Buddha listed in China, has more than ten shop at an average speed of expansion, has more than ninety storefront, Swarovski in 2009, year in China added 30. By contrast, NOMINATION pace of expansion can use "slow" to Omega 007 Quantum of Solace LE Swiss Eta 2824-2 describe. HuJianZhong no while luxuries were undermined potential of the implementation of the plan, "strongly expansion NOMINATION had indeed come late, but we're not going to horse race circle." Therefore, although now more and more stores the door to find HuJianZhong negotiate brands to question, he rejects, waiting for his better time. Want to enter the malls, hope to occupy positions, appropriate storefront area... A HuJianZhong assessment standards. In open a shop and steady development of the contradiction, he is for balance, in the attempt to sour enter the Chinese market, it is to set up a chic high-end brand image.

This year, and Beijing new NOMINATION nanjing store planning in 3) among.

Five years ago, HuJianZhong in milan, Italy, a NOMINATION store, see an old man in choosing bracelet. But the old man didn't buy the whole, but cut down among them two. Originally, he is bought for their daughter. She has had a this series bracelet, but these two pictures on the with other different. The old man to give my daughter a surprise. This lets HuJianZhong twinge of fresh. From citic Omega Casino Royal 007 Swiss ETA 2824-2 group jewelry department fought jiangsu hong industry Co., LTD. Is responsible for jewellery trade, he worked in this industry marketer more than ten years, but can free combination bracelet or first saw. HuJianZhong remember this brand.

In 2007, HuJianZhong from an old customer learned: NOMINATION to enter the Chinese market. That year, global luxury sales dropped 8%, but China sales are increased by 12%, become the world's second largest after Japan luxury consumer. In China's $8.6 luxury goods market, jewelry about 5%. Therefore, luxury companies are opportunists into China or in China speed expansion. NOMINATION is not exceptional also, began to seek China's agency. Omega Planet Ocean Casino Royale Gold They cautiously contact a few, but was not satisfied, is mainly to the scale of these companies have scruples. NOMINATION worry, with small firm cooperation, once the latter cashflow fracture problem, will appear on brand bring the fatal blow.

At this time of HuJianZhong, also felt financial crisis precursor, foreign trade business do it not as before automatics. He is at jiangsu hong industry - a main trade and import and export of foreign contract projects business state-owned listed companies, we began to internal strategic adjustment, it is urgent to introduce an influential international brand to tap China domestic market of front door. That HuJianZhong NOMINATION clothes in China, a couple of years ago that a special glance, then have an agent of idea. After more than two years of negotiations, 2009 jiangsu hong industry became the NOMINATION brand in the greater China region, hu as sole agent company operating the greater China region general manager. http://blogs.rediff.com/maher2011

Thus, NOMINATION made jewelry market in China the first step.