Casio's watch brand development history
Reviewing the history of Japanese casio brand watch, Japan casio watch company in 1974 breitling evolution chronomat made the first paragraph of Casiotron electronic watch, called to enter watch making. In subsequent thirty years, the rapid development of watch industry steadily watch company positioning Japanese casio the first target and development direction. Original classes and competitive products in casio brand watch in production management, two direction. Casio brand watch company took the watch electronic technology as an open world development key to watch brand, "the development of namely management" for the brand watch the production and operation for the first to compromise.
Development breitling superocean steelfish business two steps that mutual combination and development, making the Japanese casio brand watch company's market share got fast expansion. And in 1983, disruptive invention impact resistance and wear resistance of shock as the G represented multifunctional omega watches, broke the market popular metal pointer type watch monopoly, and will watch brand, watches design, watches function, market development, technology innovation to watch all of Europe rice eggplant of integrated business strategies. Until today, the G SHOCK brand watch with his revolutionary still design concept and in on the market. In 2001, omega brand watch company launched the first paragraph solar radio watches, casio waves table in subsequent Japan and the world market share are obtained fast growth. Casio waves table and in 2010 the market penetration in Japan, in a 50% share of world brand watch market share over 40. With the popularization and watch waves market development of technology and popularization, Japan casio waves watches net sales have 2011 could reach more than 45%.
Recently, Japan CASIO watch Co., LTD introduced as the G SHOCK/Baby - G/CASIO SHEEN/could/EDIFICE for the brand new fashionable SPORT representative of multi-functional leisure watches, after careful market development and brand promotion activities, has deeply the general watch market consumer welcome and thermal holds. At present the main cities in the world, such as Beijing, New York, Tokyo, London, Paris, Hong Kong, Singapore, some cities have established casio watch sales counters. High quality, high-tech, multi-function, tide, fashion has become the pronoun watch casio.
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